Coleen Rooney has launched her first ever fashion range that she helped design herself - and it's more affordable than her usual boutique favourites.
The 24-year old WAG even models the clothes herself she's so proud of her handiwork - and says the clothes should even suit those not married to multimillionaire footballers like husband Wayne.
She said of the range, for Littlewoods: 'I am often asked about the clothes I wear and my sense of style. By creating a range myself, I hope to make my favourite looks available to all.'
She added that she'd enjoyed the creative process too, saying: 'I have really enjoyed the process of designing my first collection.'
The 25-piece spring/summer range will included maxi dresses, shifts, sharp tailoring and prom styles.
Coleen talked about her first high-fashion purchase - and it wasn't from a catalogue.
Talking to the Liverpool Echo earlier this month, she revealed: 'It was a Marc Jacobs dress from Justine at (Liverpool boutique) Cricket to wear to Wayne’s dad’s 40th.
'I was 16 so it was quite a grown-up choice but I don’t know what made me choose that particular dress.
'I hadn’t seen it in a magazine, although if I see something I like it doesn’t matter what label it is or whether it’s high street or designer.'
The mother-of-one was named as the face of Littlewoods last year and appeared in the firm's Christmas television advert.
The fashion-crazy star has been fitting in her designing and modelling around looking after her one-year-old son Kai and Manchester United and England football ace husband Wayne.