She might only be four-months-old but Carly Cole has already landed baby Ruby her first modelling campaign.
The 26-year-old WAG didn’t waste any time before securing the youngster a place in the spotlight, to follow in her celebrity mother and father’s footsteps.
And now Ruby Tatiana has become the new face of disposable nappies that are especially designed for swimming.
A very airbrushed Carly joined in on the campaign and posed alongside a natural-looking Ruby for Huggies Little Swimmers.
The mother and daughter team are promoting Big Splash Pool Parties with the Little Swimmers, to encourage mothers to swim during and after their pregnancy.
Carly is already an active swimmer and swam throughout her pregnancy, which helped her shed her baby weight in record time.
And with England footballer Joe Cole as a father and a former fitness instructor as a mother, it’s no surprise that baby Ruby is getting stuck in to exercise at such a young age.
The proud mother cradled her little swimmer for the shots as the newborn modelled the disposable nappies.
Talking about swimming, Carly said: ‘I’ve always been a keen swimmer, since I was a baby myself, and it’s been great being able to share the experience with Ruby.
‘Whilst I was pregnant I wanted to keep exercising, so I swam two or three times per week.
‘And now that I’ve had Ruby, it’s still something I do….It’s helped strengthen the bond between us.’
She also gushed that her husband Joe is a confident swimmer too and the couple are hoping that Ruby follows in their footsteps.
The young family are in the middle of a move from London to Liverpool after the former Chelsea star was bought by the northern club.